January 21st, 2009

CHIT CHAT
With Umaid Shakeel of Revelation Inc.

1. How difficult was it managing the Cannes Lions’ event in Lahore?

It was not difficult at all, but since we’re based in Karachi, it allows for more personal interaction when we hold events in Karachi itself. Sometimes participants want to know more details and they’re able to come and meet us beforehand. For the Lahore event, everything was done through email and telephone calls and – as happens in Karachi – we received requests from participants who wanted to meet us face to face, but that wasn’t possible, and that was the only problem we faced. Continue