October 21st, 2009

(Karachi, 08 October 2009) L’Oréal Paris, the world’s leading beauty brand, launched in Pakistan at the Park Towers in Karachi bringing with them their tradition of celebrating beauty, cultivating technical expertise and defining glamour.

L’OREAL PARIS BRING THEIR 100 YEARS OF BEAUTY AND INNOVATION TO PAKISTAN

By Mishelle Raza

L’Oréal Paris, the world’s leading beauty brand, launches in Pakistan, and brings with it their tradition of celebrating beauty, cultivating technical expertise and defining glamour. L’Oréal Paris’ historical belief is deep-rooted in the now iconic motto: ‘Because You’re Worth It!’

This conviction came to life with an interactive five day mall animation event in Karachi and Lahore, where mall visitors were invited to experience the L’Oréal Paris beauty lifestyle. Indeed, both events were stylishly set to introduce L’Oréal to Pakistan’s beauty, fashion and consumer industries respectively. Continue