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Karachi, 7 December 2009: Selsun Blue launched its new anti-dandruff shampoo that claims to be at least twice as effective as any other anti-dandruff shampoo in the market.
The event spanned throughout the day: in the morning, prominent stylists displayed their cutting prowess, sampled the shampoo and were highly pleased with the results; this was followed by a glamorous fashion show competition between Pakistan’s leading design schools; later, prominent artists such as Abid Ali and style diva Saba Ansari, along luminaries like Sohail Asghar, Sadia Imam, Shagufta Ejaz and many others graced the event with their presence and expressed their support for upcoming designers.
A petite starlet commented “I am willing to switch for the sake of my crowning glory and such a switch is healthy”
In many ways the event acted like a platform for the emerging talent of Karachi. There is no dearth of talent in the country, and more initiatives like this will augment the new generation’s aspirations and hopes to work harder.
The new packaging was unveiled at the climax of the fashion show in quite a spectacular manner. The new packaging is a novel design, and inside the bottle, Selsun Blue adds the all essential Aloe Vera ingredient.
At the event, the Selsun Blue team paid homage to the actors of yore such as Jehan Ara Hai, Parveen Akbar, Abid Ali and many more. Also present were Suzzane, Shabbir Jaan, Nida Pasha and many other celebrities, ruling the present television screen.
Veteran actor Nadeem Baig was awarded with Life Time Achievement Award for his enormous contribution to the film and TV industry. Nadeem Baig’s absence was filled by Faheem Burney who took Nadeem Baig’s award on his behalf.
All in all, the event was tastefully done, with the shampoo being strongly recommended by stylists, and the audience was convinced [by seeing new opportunities being explored] that switching is healthy
