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INTRODUCING BHANGRA 2010: MEET DES-C
March 15, 2010 - A new era of Bhangra is stampeding towards us. Leading the herd is none other than the multi-talented, multi-lingual and unapologetic Prince of Bhangra, Des-C. Tastemakers have hailed him as the ‘Future of Bhangra’ for the rich vocals, superb lyrics and sick beats that he has brought to his debut album, First Flight, and to massive Bhangra and Hindi tracks forMentor Kolektiv, Rishi Rich D-Boy, Sef and Bollywood. Des-C’s innate musical skills, personal struggle to climb to the top, and drive to see change in the music industry sets him apart as a force to be reckoned with.
Aren’t all musicians rolling in dough? Although glossy videos make it seem like all artists have it made and live glamorous lives, Des-C has definitely worked hard to be known as a formidable force in the music business, and believes that struggle helps create music.
“I believe a true singer has to experience some hardship in their lives. I see a lot of artists these days just getting deals without having put any hard work in the first place. It seriously makes me feel upset. I used to be pizza delivery driver for Dominos and I’m not ashamed about it. I delivered a pizza to an Asian family and an old guy opened the door. As I was leaving, his daughter recognized me and I was very shocked. People generally think that artists are rich enough to not hold down normal ‘9-5′ jobs. They seriously don’t know about the struggles that certain artists go through. This is the reality of the Asian music industry.”
Instead of just busting out recycled beats, computerized vocals as well as cliché lyrics that are sure to be a ‘club hit’, he uses his music as a soap box to break stereotypes of what makes banging South Asian music. The typical drunken song may be standard for many artists, but Des-C is vehemently against the negative correlation between Punjabi culture and alcohol.
“Traditional Punjabi music culture goes hand in hand with alcoholism. Taboos do not surround the music and I want to eradicate this. I am not fond of singing about getting drunk in every track. It’s just not original and it’s just not me.”
So what is Des-C? Quality, creativity and innovation – and ‘First Flight’ is jam packed of it all! With co-production from heavy hitters Jags Klimax, Tigerstyle, D-Boy and Alan Sampson the album proves that it is a new day for Desi music. Des-C made a name for himself early on in his career sending Mentor Kolektive’s ‘Pasand’ and Rishi Rich’s single ‘Majajane’ to instant hit status. In 2007, he co-wrote the massive track, ‘Move Your Body’ from the Bollywood film Johnny Gaddar. The song features Hard Kaur and was produced by musical powerhouse Shankar Ehsaan, Loy.
Des-C’s record ‘Jiska Husna’ is a definite killer classic for the ages. A mixture of Hindi and Punjabi lyrics, the single is produced by music maker du jour D-Boy and written by Des-c. It takes a fresh look at Bhangra through a modern romantic narrative.
Please Download ‘Jiska Husna’ and enjoy the sound of Bhangra 2010.
