.jpg)
PRESS RELEASE
(Karachi, 14-16 May 2010) Diva Haute Couture by Sana Rashid and Aamyre Tarique showcased their Spring/Summer ’10 collections at the Alliance Francise, Clifton.
Stocking a diverse collection of eastern ensembles ranging from casual and formal wear to bridal couture, Diva Haute Couture combines tradition with fashion. Using exquisite embroidery, various printing and appliqué techniques on different textures like jamavar, pure chamois silk, cotton silk, voile, crochet and chiffons, Sana Rashid manifested sophistication with joie de vivre in her design ethos.
On the other hand, a more edgy and futuristic western collection was presented by Aamyre Tarique. Focusing on a classic color palette of black and white with a hint of fuchsia on embossed silk, the silhouettes were enhanced with metallic embroidery using leather appliqué. Sexy and swanky defines Aamyre Tarique’s debut collection.
ABOUT DIVA HAUTE COUTURE AND AAMYRE TARIQUE
Diva Haute Couture was started in 2008 by Sana Rashid. Heiress to the Al-Murtaza Machinery legacy, Sana was destined to join the fashion bandwagon. A textile design graduate from IVSAA, Sana Rashid did some freelance work for Yousuf Bashir Qureshi and EGO before heading the design department at Junaid Jamshed.
An AIFD graduate, Aamyre Tarique taught fashion illustration at the AIFD, TIP and KU and later worked with big names in the fashion industry like Lawrencepur, Rajby Industries, EGO. Currently, he manages his eponymous brand along with designing for EGO and Dawn News.
Sana Rashid and Aamyre Tarique got together to create the fabulous costumes for the musical Moulin Rouge that ran in theatres from 22nd April – 9th May. They plan to open their joint studio at Zamzama this month. After which they plan to take their collections to Mauritius and Dubai.
[...] This post was mentioned on Twitter by farihar, farihar and farihar, Muhammad Atif. Muhammad Atif said: DIVA HAUTE COUTURE AND AAMYRE TARIQUE: PRESS RELEASE (Karachi, 14-16 May 2010) Diva Haute Couture by Sana Rashid a… http://bit.ly/9zT4Kp [...]