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THE GUIDE TO EID SHOPPING’2010

By: Neha Kamran

Everyone, it’s that time of the year again! ‘Eid’- the mention of the word itself engenders such excitement and anticipation, never mind the wonderful thrill of the action-packed run-up to the actual day.

Now this year, in deference to the crisis situation in our country, we agree the ostentation of the festivities should certainly be forgone. However, this does not mean that we relinquish the traditions and good cheer of the day altogether- this country certainly needs some form of celebration. A low-key Eid does not necessarily mean that we all won’t embark upon or be recipients of the time-honoured and customary rounds of visits to family and friends. Therefore, the dilemma of what to wear is still very much present. Ink understands your quandary and hopes to help out by giving you ‘THE GUIDE TO EID SHOPPING’ 2010’. Enjoy!

1.Clothes, jewellery, shoes, bags, and beauty products all under one roof!

The Humara Pakistan Charity Foundation is bringing you a ‘Charity Fashion Drive’ this year, providing you with an option to help the flood affectees and buy designer items 40% off both at the same time. The exhibition lasts from the 5th to the 6th of September (Sunday and Monday) from 1:30 to 5:30 pm. It showcases the work of designers such as HSY, Ammar Belal, Sara Shahid, Mehdi, Kamiar Rokni, Nilofer Shahid, Zarmina, Muse, Karma, Ammara Khan, Maria Sohail, and Naila Maqbool. Iconic brands are also available with bags and shoes on sale by Dior, Chanel, Marc Jacobs, Miu Miu, Prada, Jimmy Choo and Dior. You can buy stunning jewellery by the likes of Bushra Aftab, Sara Taseer Shoaib, and Kausar Humayun. One can even purchase discount vouchers for haircuts, makeup, and other beauty treatments for such places as Toni and Guy, Ather Shahzad, Depilex, and Arammish. Everything in one place, so you can be completely Eid-ready by the time you’re done shopping! It’s convenient, not heavy on the purse, and the best part is that the entire proceeds go to the flood victims, through the National Rural Support Program (NRSP) Flood Relief Fund Rahimyar Khan.

2.Looking good on Eid Day.

The one thing you want to avoid on the actual day is a fashion fauxpas. How? We’ll show you the way…
Karma: Always a good choice- innovative, fashion-forward, and elegant. Plus, now you can check two things off your to-do list and get a Karma Princess outfit for your daughter while shopping for your own clothes. Don’t you love it when things work out this way?

Origins: One of our personal favourites. Take it from us, one always finds what they’re looking for here.
Generation: As the name suggests, this has been around for a while. And we hope it stays on forever and ever if it keeps producing the same level of quality and style. Combining quality and convenience, there’s always something for everyone at Generation.

Turquoise: A new entry into market for prêt-wear for women, this brand offers you exquisite, chic and wearable designs- a rare combination. Although there is no outlet as yet, you can contact the designer, Nuzhat Kamran, at 0345-416-266 and set up an appointment.

BPDS: The Benish Patel Design Studio (BPDS) was launched the previous weekend at the White Dining Lounge. Up-to-minute and tasteful clothes that we loved. Again, BPDS does not have a store as yet but you can reach the designer, Benish Patel, at 0300-801-6529.

3.Going the tradtional way.

Eid would not be Eid without bangles, henna, and khussas. As millions have done before us, we too will set out on Chaand Raat, in search of these indispensable items. Where to, you ask? Why, where they’ve always gone. We have a list of places in Lahore all ready for you:


*Dupatta Gali, Liberty Market
*Anarkali Market
*Auriga Centre
*Y-Block Commercial Area (especially around the Defence Commercial Area)
*Icchra Market
*Sadar Market

This concludes ‘THE GUIDE TO EID SHOPPING’ 2010’. We hope it comes in useful and minimises the pre-Eid frenzy which has been the lot of all Eid-shoppers since the dawn of time.

As a last piece of advice, with regard to security, please keep a safe distance from haggle-weary women, and under no circumstances try to lay your hands on something that were ‘looking at first’. Take it from us, we’re speaking from experience. Stay safe, it’s a jungle out there.

Cheers! And a Happy Eid to you all in advance!

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