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The Nestle Fruita Vitals Pakistan Style Awards 2010 took place in picturesque valley of Bhurban this year. The ceremony was arranged in a simple way, keepng in mind the flood and the people affected by the floods; the stage and decor were kept plain with only a simple maroon curtain in the background giving a slight hint of the event that was taking place.
The nominees at the Nestle Fruita Vitals Pakistan Style Awards 2010, unlike other award ceremonies, were only those who are considered the front runners in their field and have fused talent with hard work to achieve their goals. This time they came up with a variety of unique and different awards including a ‘Style Legend’ award for Tanveer Jamshed of Teejays, prestigious male and female ‘Style Icon’ awards and two ‘Style Guru’ awards which were handed out to Deepak Perwani and Amir Adnan respectively. Other interesting categories included ‘Most Questionable Style’ whose nominees included Tipu Shah and Atif Aslam; ‘Most Individual Style’ where Aaminah Haq, Nadya Mistry and stylist Tariq Amin were among the nominees and ‘Sound of Style’ for most stylish pop star in which Hadiqa Kiyani was pitted against Ali Azmat. Saima Rasheed rivaled with Shaheen Saeed and Mubashir Khan in the ‘Most Stylish Stylist’ category; while photographers were also judged and the nominees included Shamyl Khuro, Khawar Riaz, Tapu Javeri, Ather Shahzad and Rizwan Baig of Deevees. Television actors were also recognized in the ceremony; awards were handed out to the “Most Stylish TV Actor” in which Humayun Saeed, Aijjaz Aslam, Adnan Siddique and Imran Abbasi were nominated alongside eaach other. the “Most Stylish Female TV Actor” was dominated by model-turned-actressess Zee Q, Sunita Marshall, Zhallay Sarhawady, and Tooba Siddiqui along with Maria Wasti.
The award ceremony started off with Sonu Dangerous and his dance crew performing a tribute to the late pop icon, Michael Jackson and was followed by Amanat Ali who sang “Teriyaan”. The ceremony was dotted with performances by dancer and choreographer Joshinder Chaggar, Seige and Hadiqa Kiani and Irfan Khan. Musician Ali Azmat performed his newst song “Bomb Bomb Phata” during which models walked the ramp wearing Teejays creations.
The very first style award of the evening were presented to photographer Amean Jan for the title of Stylish Photographer. Teejays designer Feeha Jamshed took home the Apna Style award. Artist and designer Yousuf Bashir Qureshi took the Individual Style Icon award while Azmat took home the award for Stylish Singer Male and said, “I believe I don’t deserve it, because of the fact that Atif Aslam and Rahat Fateh Ali Khan have captured the market abroad.”
The Lifetime Achievement Award was given to Abdul Sattar Edhi for his services to the poor and destitute and though the philanthropist was not present, he received a standing ovation from the audience. Edhi had recorded a message in which he said, ‘I work for the sake of Allah and if He hadn’t bestowed on me this capability I would not have been able to bear this burden.’ The most awited award of the evening was the ‘Legend Award’ which was bestowed on Babra Shareef who graciously thanked ‘Allah Mian for bestowing me this name and fame’.
The list of the winners is as follows:
- Style Encore: Athar Hafeez
- Stylish Singer Female: Hadiqa Kiani
- Style Diva: Meesha Shafi
- Style Guru: Deepak Perwani
- Style Female Icon: Mahira Khan-Askari
- Style Male Icon: Tariq Amin
- Style Bhai: Mustafa Chaudry
- Billo Style: Mathira
- Stylish Sportsman: Aisamul Haq Qureshi
- Stylish Sportswoman and Icon of the Year: Naseem Hamid
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