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By Seemal Jamshed
‘The Super Model 2011’, an adaptation of the US reality show, ‘America’s Next Top Model, will begin shortly in Pakistan. Producers Shoaib and Sadya Khan, who have been creating reality shows for ATV, have decided to do a local adaptation of the Tyra Bank’s show in Pakistan to provide a platform for ambitious girls who want to model. The show will be in the same format as America’s Next Top Model but will be changed a little to keep in accordance with our culture and norms.
There will be auditions from which 12 girls will be selected by a jury comprising of model Natasha Hussain, fashion photographer Shani of the Guddu and Shani duo and Niche magazine’s chief editor Pashmina Malik. The contestants will participate in a round of activities such as photo and fashion editorial shoots, ramp walks, make-up and personal grooming from designers.
Recently, the Bridal Couture Week in Lahore had also held a model hunt under its banner which was judged by supermodel and the producer of the event, Vaneeza Ahmed. The hunt yielded 16 new names that then walked on the ramp on the final day of the Bridal Week. Even though the fashion industry in Pakistan is not as huge as the countries where these reality shows are held, it will be interesting to see the talent that emerges through these reality shows.
Like Tyra Banks’ show, “Super Model 2011” will also be giving away a grand prize comprising of a trip to Malaysia, four to five prêt wear ensembles from designers, a one-year contract with fashion photographers Guddu and Shani, a one-year contract with the A Plus channel, a cover shoot with Niche Magazine, Page 3 coverage and a one-year membership to the Sukh Chen Wellness Club.
Auditions will be held on December 15 at the World Fashion Cafe in Lahore, and the show will go on air in January next year.
