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[Lahore, 17 February 2011] The House of HSY proudly announces its debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.
Indeed, this latest retail extension of the respected fashion house comes as a celebration of a decade in the industry and is manifest of the design houses’ consistent quest to remain dynamic within the business of fashion. An extension of their prêt a porter philosophy, The World of HSY prints will be retailed as an unstitched range of complete ensembles. Priced competitively with twenty designs within the collection and each design available in three distinct colour palettes, The World of HSY Prints endeavours to bring forward the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan, through this accessible brand.
With a mélange of textures, patterns and hues, the first World of HSY collection will include a diverse assortment of prints present in each ensemble allowing the consumer to mix and match instead of remaining confined to a single print outfit. Furthermore, having achieved much success and critical acclaim for their menswear, The World of HSY is also including specific unisex cotton prints within their debut collection to also cater to their ever increasing male clientele.
On the announcement of the launch of The World of HSY Prints, head designer and CEO of the HSY design house Hassan Sheheryar Yasin has said “The World of HSY’s first collection of prints introduced for S/S 2011 is a celebration of self expression, striking a balance between tradition and experimentation where our designs mirror the emotions, cultural heritage and characteristics of the modern Pakistani woman. Having successfully launched couture, resort and prêt lines over our decade long history in fashion, this year we are proud to extend our repertoire to our first ever luxury print collection”
Launch, Exhibition and Retails dates and venues for The World of HSY Prints will be announced within March 2011.
About the House of HSY
Established in the year 2000, HSY is more than a label; it’s a lifestyle and is already one of the biggest names in fashion in the region. HSY is predominantly a bridal house specialising in Couture, best known for combining contemporary silhouettes with the traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences augmented by refined cutting and judicious color choices represent such an option that, it is no wonder that HSY collections have taken the world by storm.
This synthesis, the cornerstone of the design philosophy at HSY gives it a definitive edge and enhances its appeal to an ever increasing clientele world-wide that has an appreciation for the grandeur and extravagance of a regal past but expect innovation and creativity. Hassan Sheheryar Yasin is the fashion force behind the label Hassan and holds an honors degree in couture from PIFD an affiliate of La Chambre Syndicate De La Couture Parisienne France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design and is also one of the founding members of the PFDC. The designer has been the recipient of multiple “Designer of the Year” awards including the Ahlan Fashion and Lifestyle awards 2009, the Lux style award in 2005 as well as in 2007 in Malaysia, the Most Stylish Fashion Icon at the MTV Style Awards in 2009 and Style Guru of the year by Indus Style awards in 2007. He was also one of I.Q magazine’s top 20 Fashion Icons of the world in 2009 and amongst Ahlan’s Hot 100 people 2009 and 2010. Most recently, the menswear line of the design house was the recipient of the 2010 Lux Style Awards.
With the design house setting new benchmarks for the business of fashion with every passing year, the tenth year anniversary [2011] of the HSY fashion house marks the debut of their lawn brand “The World of HSY Prints”
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