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26th February 2011, Karachi – Sadaf Malaterre, the critically acclaimed fashion designer, has partnered with Upmarkit Luxury Marketing Consultancy, Pakistan’s first marketing strategy agency exclusively for luxury businesses. The partnership makes Sadaf Malaterre the first fashion designer in Pakistan to appoint a full service external marketing and business management agency.
Under the terms of the agreement Upmarkit will lead growth at the Sadaf Malaterre brand through innovative marketing strategies, advertising and social media planning, brand management, product development and public relations.
At the signing ceremony, Sadaf Malaterre said “Fashion is a very dynamic business where success is equally dependent on design, branding and marketing, and as an entrepreneur you can’t possibly manage everything on your own. For crucially important matters like marketing, I needed expertise that hiring one person in my office just can’t provide. This is why appointing Upmarkit works very well for me. I get specialist knowledge and skillsets that will help manage growth at my label.”
Kashan Hameed, Chief Marketing Officer at Upmarkit said “We are very excited to have Sadaf Malaterre on board. She has a unique design philosophy and has tremendous amount of buzz about her in the market. We’ll keep the essence of her brand at the core of our strategies to improve the label’s local and international footprint.”
About: Sadaf Malaterre is one of Pakistan’s most progressive fashion brands. The six year old label is renowned for its unconventional and quirky approach to fashion, presenting collections that are known for their vibrant colours and local artisanal techniques presented in a modern context.
About: Upmarkit is Pakistan’s first luxury marketing consultancy; a network of marketing professionals that has over 90 years of cumulative experience working with some of the biggest brands around the world including Burberry, Vogue, InStyle, Nike, BBC, Unilever and Phillip Morris.
Photography:, Rizwan-ul-Haq
