January 14th, 2012

London:

New Year and a brand new Bhangra artist is set to take Bhangra music on another level!

Introducing…  ‘Banger’, signed to Realtone Records , he is gearing up to make his debut in the music industry with his single, Soorma. He’s is not a newbie to the industry by any means, he is a part of the hit making MoneySpinner team.  He has worked with some of the biggest names in the industry Banger is already loved, supported and performed with many artists like, Late Kuldeep Manak, Jazzy B ,Nachda Sansaar, B21 , Gurcharan Mall, Malkit Singh, Master Saleem, Sardara gill, PBN, Suki Chand and Cloud 9 to name a few.

Soorma is set to release 26^th of January with a special appearance by one of the biggest names in the music industry, Late Kuldeep  Manak. Soorma is a traditional Punjabi song produced by UK’s finest producers MoneySpinner & Time Productions. After the success of ‘Ladies and Gentlemen’ and ‘Poetry’  Banger is now embarking on his new musical journey. While still very much a part of Money spinner music team, they have now produced another masterpiece  ’Soorma’-  bringing a folk Punjab essence to the song.

Bangers music will bring back the true essence of Punjabi music, with this unique artist being able to sing live and play a number of traditional instruments Banger aspires to do what his inspirations Kuldeep Manak Ji and Jazzy B  have done, ” I want to take Bhangra music to how it was, raw, desi and folk. The Punjabi culture is so rich and so deep i want to teach young kids about our music and language. I can’t wait to play and sing live on stage shows and bring back the real essence of our culture”

Born and raised in Birmingham, after his debut stage performance playing Dholki at the Symphony Hall, Birmingham at the age of 14, Banger has never looked back. He has toured the globe with MoneySpinner,  B21 and was a core member of Nachda Sansaar in his late teens. Possessing a rare musical talent, Banger is able to play almost any musical instrument from the baja and algoze to the tumbi, dhol .

WEB TEASER  - http://www.youtube.com/watch?v=cSP_AV4q47U

Shining on cricket sky for youngsters is not impossible

BY RidaWaris

Cricket is not only a game for Pakistani’s; it is the heart of every Pakistani. A cricket match turns into a war once the green shirt’s men appear on the pitch. People in Pakistan consider it as a matter of their respect and disrespect. In every nuke and corner of this country, in every street, big or small, we see boys playing cricket with great enthusiasm and passion. It has encompassed our mind, blood and soul. Love found for cricket in Pakistan cannot be found anywhere else on this planet. Pepsi has decided to sponsor, intensify and support this passion and love for cricket in Pakistan.

Pepsi has shake hands with PCB and is now on a mission to hunt down the talented people across the nation. It aims at giving opportunity to those people who not only have potential but incomparable talent in playing cricket. Many talented boys who should be playing on a national or international level and bring back medals and laurels for Pakistan, are playing in small streets and grounds-why? Because they have not met a chance to reach the place which deserves them. Pepsi is going to provide that opportunity, that one break through to all those boys out there who should be representing Pakistan out in the world.

If you chase your dreams till they become reality, then success is inevitable. There may be lack of opportunities but if dreams are pursued with passion then they are reachable. Past year, Pepsi has joined hands with PCB and started a Pepsi PCB Cricket Star campaign. The campaign is commissioned to select 20 talented players and give them official coaching by PCB. The selected players are sent to National Cricket Academy (NCA) for training. The polishing of their talent is done through giving them training by an official PCB coach who is also responsible for training our national team players.

These players are now unleashing their talent at PCB U-16 or U-19, are eyeing a place in the national cricket team as most of the boys are performing amazingly brilliant in the U-16 circuit. Their passion, loyalty towards their country and determination to represent Pakistan across the world like other cricket stars can be seen by their vivid and splendid performance in tournaments like U-16 and U-19. Top performer of the Pepsi PCB Under-16 was Khushdil Shah from Abbotabad. Other players that came under the eyes of everyone were Mattiullah Khan from Peshawar who was awarded with the best wicketkeeper, Muhammad Afzal from Karachi who was named the best batsman, Khalid Kail from Peshawar was the best fielder and Sharfuddin Khan from Quetta was declared the best bowler of the year 2010.

After the tremendous success of Pepsi PCB cricket star campaign in 2010, Pepsi is once again launching its campaign in 2011 so that the growth of cricket doesn’t comes to a halt. Pepsi do not want to miss out any boy who has the potential and therefore is going to 50 cities and 100 towns in search of the cricket star. It is an unbiased competition where everyone will be given equal and fair chance to display his talent. The selection will be wholly made on the merit. The capabilities of every player will be analyzed and examined carefully before selection. These selected boys will be sent to NCA which has a history of producing legends in cricket.

Over the past few months, few unfortunate events took place which has highly demoralized the youth who were compatible for playing in the national team. When Pakistan lost the chance of hosting the World Cup due to its political instability and security reasons, many youngsters felt humiliated as their country’s reputation was shattered. Similarly, the spot-fixing case incurred unhappiness and hopelessness among many cricket fans, as they believed that their feelings and country’s respect are being sold by their ideals. Moreover, the passion of youngsters is stubbed down due to the lack of resources, platform and direction. The corruption that is practiced nationwide in every profession in Pakistan further demoralizes the teenagers who believe nothing can be done without unfairness. Pepsi wants to bring such youngsters on the forefront.

An illustrious and comprehensive campaign is being launched by Pepsi Cola to create awareness about this campaign to the youngsters so that more and more talent joins in. Advertisements are being given on almost every famous television channels, sport magazines and newspapers. The best part is the that this campaign is being launched and endorsed by everyone’s favourite and ideal- Shahid Afridi. His endorsement and support to the campaign has pulled many youngsters in this campaign from all over the country.

Our youth is our strength. Prosperity can only be bring about by the youth of Pakistan. Thanks to Pepsi that our youth who was thirsty for just one break or chance can now reach their goals. Cricket will experience the growth which never has been seen before.