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[04 February 2012] Having introduced a debut collection of fabrics and prints last year to much popularity and acclaim the House of HSY introduces a brand new designer lawn collection for the season with The World of HSY Prints this coming March to be followed by a limited edition prints collection later in the summer, specifically in celebration of Eid. The House of HSY also proudly announces the launch of a brand new collection this year, HSY Nation – a range of prints that has been designed, printed and priced to cater to a wider diversity of people, thereby bringing the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan. HSY Nation will be available in April directly through a list of nationwide stockists.
This year and as manifest across all three collections, the design house draws aesthetic inspiration from global culture referencing the Ottoman Empire, paisleys from Persia, florals from Havana, Ikat from South America to the regal embroideries and motifs of Lucknow. Following the trend of unisex prints set last year, The World of HSY Prints and now HSY Nation will also feature the unisex print options.
Speaking about the expansion of his prints into three annual collections, head designer and CEO of the HSY design house Hassan Sheheryar Yasin said “We are incredibly excited to be expanding our design and retail to three distinct collection of prints this year, all launching one after the other, marking a complete HSY lawn journey the season. I am particularly pleased to launch our new brand HSY Nation through which we are now able to cater to a wider audience allowing us to be one of the first designer lawns’ to respond to so many different audiences. All of our prints are being heavily quality tested internationally as well, so be it a World of HSY Print or something from our HSY Nation line, we will give our clients quality products.”
The World of HSY Prints will be exhibited in Lahore on the 9th and 10th March 2012 and Karachi on the 10th and 11th of March 2012 with an Eid collection to be retailed through distributers later this summer. HSY Nation will be available on April through stockists only. More information on the “The World of HSY Prints” and “HSY Nation” will also soon be available at the official HSY Prints page.
https://www.facebook.com/TheWorldOfHSYPrints
About the House of HSY
Established in the year 2000, HSY is more than a label; it’s a lifestyle and is already one of the biggest names in fashion in the region. HSY is predominantly a bridal house specialising in Couture, best known for combining contemporary silhouettes with the traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences augmented by refined cutting and judicious color choices represent such an option that, it is no wonder that HSY collections have taken the world by storm.
This synthesis, the cornerstone of the design philosophy at HSY gives it a definitive edge and enhances its appeal to an ever increasing clientele world-wide that has an appreciation for the grandeur and extravagance of a regal past but expect innovation and creativity. Hassan Sheheryar Yasin is the fashion force behind the label Hassan and holds an honors degree in couture from PIFD an affiliate of La Chambre Syndicate De La Couture Parisienne France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design and is also one of the founding members of the PFDC. The designer has been the recipient of multiple “Designer of the Year” awards including the Ahlan Fashion and Lifestyle awards 2009, the Lux style award in 2005 as well as in 2007 in Malaysia, the Most Stylish Fashion Icon at the MTV Style Awards in 2009 and Style Guru of the year by Indus Style awards in 2007. He was also one of I.Q magazine’s top 20 Fashion Icons of the world in 2009 and amongst Ahlan’s Hot 100 people 2009 and 2010. Most recently, the menswear line of the design house was the recipient of the 2010 Lux Style Awards.
With the design house setting new benchmarks for the business of fashion with every passing year, the tenth year anniversary [2011] of the HSY fashion house marked the debut of their lawn brand “The World of HSY Prints”. 2012 marks the launch their second lawn brand “HSY Nation” which caters to a wider spectrum of audience.
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thankyou HSY FASHION STYLE