Lala Textiles to launch a new luxury brand; VINTAGE by Lala on the 19th of July 2012
[Lahore: 12 July 2012:] Lala Textiles will be introducing their new high-end brand VINTAGE by Lala through the nationwide launch of its first collection, celebrating the festivity of the upcoming Eid, on the 19th of July 2012 at selected retailers. Having started as a simple trading house in 1947, the launch of VINTAGE marks the luxury brand availability under the Lala Textiles umbrella.
VINTAGE by Lala takes its inspiration from the rich cultural aesthetics and heritage of the Sub Continent. Their Eid collection comprises of ten designs in two colour variations each in bold and lively hues ranging from pinks and reds to oranges as well greens and blues. Expect striking designs and distinct embroideries based entirely in fabrics in their purest forms of silks & chiffons selected by Lala for this collection. Each VINTAGE suit will come with a selection of chicken embroidery panels, sequined embroidery borders and embroidered necklines making this collection suitable for trendier day wear and more formal evening wear.
On the launch of VINTAGE with their Eid 2012 collection, Creative Director Lala Textile Asiya Malik said “We are excited to launch Vintage by Lala with this luxurious debut Eid collection. The Vintage aesthetic is very much based in traditional yet opulent designs inspired by the Mughal Era and the rich cultural heritage of the Sub Continent. We have used only the finest materials and quality from pure chiffons and silks to cottons. Moreover, each suit will come wrapped in a customized Vintage by Lala bag.”
VINTAGE by Lala will be available across the country at all leading stockists.