About

Ink is primarily a 100 page, South Asian, print and online entertainment based magazine which comes out every quarter. We assign different themes to each issue.

Ink sees itself as a publication that construes almost everything as being entertainment- hey, if it makes people react – its entertainment! It could be anything from media, PR, events, people, issues, movements, to even advertising. We feel it a responsibility to promote our culture at home, cultures abroad, as well as good work South Asians in particular are doing, internationally.

We shall initially be circulating 10, 000 copies across South Asia.

Ink, in one form or the other, is an integral part of different phases in any and all forms of creativity. Creativity, in turn, is the essence of entertainment. We, therefore, considered it appropriate to name our entertainment based magazine “Ink”.

It’s more than just a magazine; it’s a cause. Unfortunately, like other aspects of this, could be great, nation, culture and its natural ally entertainment have been sidelined in the list of priorities; primarily because the survival of the nation has been at stake in more than one occasion. Current ground realities all point to a gloomy picture where, within the clash between moderate and extremist elements, provincial animosity and despicable state of the economy there is a possibility of a proletarian revolution or even balkanization. There is no unifying glue that the nation as a whole can be proud of…this is where culture and entertainment comes in.

Let me stop short of sounding pseudo. At this point half of our readership must be turning pages back to the cover to see if they’ve purchased the right magazine. Where’s the gossip, glitz and glamour? Rest assured its all within these pages. The guilt of associating fun with a cause is so outdated. No need to stand in line with pickets or chant slogans in unison with your fellow activists. The magic of the silver screen, the authenticity of theater, the rhythm and beat of music and the effervescence of the fashion world; these are the banners of change and this is what you’ll find within the pages of Ink.

Disjointed efforts by artists and commercial enterprises have resulted in sporadic bursts of mesmerizing entertainment. However, before these droplets of magic can fuse into a wave that defines the ebb and flow of our cultural identity and existence, external forces scatter them away. Indigenous talent either fizzles away due to lack of opportunities and roadblocks, or, is lured by greener pastures elsewhere, or, is corrupted by market and crass commercial forces.

Ink is not the goal in itself but a means to achieve the goal of developing a cultural movement that unifies. Come on this journey with us to discover the cultural identity of South Asia. Let us celebrate and embrace it. Let us be proud of it and share it with the world.