Exclusive

“Vision looks inward and becomes duty. Vision looks outward and becomes aspiration. Vision looks upward and becomes faith.”

This is where I take pride and honor in claiming that IronLine Group has stepped out with its Genius Cove with a Vision ready to storm the Media Industry. IronLine Group is a leading entertainment and media production group endeavoring to provide matchless material in the entertainment sector fueled by Exceptional Status, Innovative Thinking and Creative Execution.  Corporations, non-profit associations and social groups rely on IronLine Group to create events that deliver on client objectives while exceeding expectations. Every event IronLine Group creates includes memorable and unique elements that allow each event to stand out from the rest.

It is what we do day in, day out and we are really good at it.

~ S. M. Abbas Ali – CEO, IronLine Group.

IronLine Event Management is all set to unleash THE FIRST EVER BIGGEST DJ COMPETITION taking place in Pakistan. This competition will be held among DJS from all over the country where it would be judged by An International Celebrity DJ. He would also confer an exclusive performance for the night alone. This competition will be held at a grand venue, which would be accommodating an approximate 3000+ number of people.

The following National and International Names are involved with this Event:

1 WorldTopDjs.com.

2 Wajood Media.

3 International Celebrity DJ.

4 DJ Sabby ,AJ Bobby (Audition Judges)

5 30 DJs participating in the auditions.

6 Ali Azmat.

7 Azal.

8 Fusion.

9 Falak.

10 Launching of the band – Streben (Dubai, U.A.E).

The Auditions will be judged by the best of this field, none other but the infamous DJ SABBY, DJ BOBBY and the main event will be hosted by the one of the best vjs. This event will be widely covered by print and electronic media and online media giving maximum exposure to the participants as well as our collaborators.

THE ULTIMATE DJ COMPETITION – 2010

A talent contest designed to unearth the next SUPERSTAR DJ…!

DJ AUDITIONS

IronLine Group in collaboration with Wajood Media and WorldTopDJs.com invites all those aspiring DJS who wish to make it big in the world of beats and turn tables.

You could be one of the lucky top ten DJS to take part in the First Ever Biggest DJ Competition Taking place in Pakistan.

IronLine Group, Studio 116, The Plaza, II Talwar, Clifton, Karachi.

Contact: +92 321 829 85 79, +92 321 891 21 46

For Registration Forms, visit www.ironlinegroup.com

An exclusive event visualized by IronLine Event Management.

A rich fusion of culture, tradition and history, Pakistani music is derived from diverse elements and various musical influences. Within this dynamic musical environment, Coke Studio has emerged as a musical fusion platform of exciting elements and influences, ranging from traditional eastern, modern western and regionally inspired music coming together to form a distinctive Pakistani sound. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform which seeks to bridge barriers, celebrate diversity, encourage unity and instill a sense of Pakistani pride. Coke Studio is indeed an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.

Join the Coke Studio journey, as it broadens its horizons to encompass a wider circle — an expanding sphere of diversity, culture and tradition. Central to its third edition is the need to explore the intricacies of inspiration, creation and evolution, and to discover how the elements of reason, will, resolve and form come together and culminate in the realization of dreams and goals. True to the desire to retain and revere individuality, Coke Studio’s wings span the entire breadth and length of our soil: from the rugged custodians of the Sufic tradition to suave urbane men and women, from indigenous ballads to universal kalams. This season as the wheel rotates, a growing palette of unique colors, flavors and sounds come together and contribute to enrich the Coke Studio circle. Come and be a part of the sea change as once again Coke Studio connects distinct and varied styles, ethnicities and identities and link them with that one common denominator — Music.

Intro:

Random Inklings of Random Expressions of Random Oratory

By Halima Khan

Oratory is a great skill that most conversations we carry out daily lack. Speechifying is a hobby for most of us; however it lacks rhetoric, vocabulary and depth mostly. All that is all the talk now has is words flying in some random order, catch a word of the bantering and start buzzing your own ranting and raving. In all the rambling nowadays there is ‘pet’ vocabulary for everyone that is used to start off the sentence, in the middle of the sentence and to punctuate it as well of course.

This column is all about the slang that has become the language of today! Everyday language is not based on dictionary words any more. Words as we know them now are fast evolving in their spellings as well as usage. Consequently there are slangs that are more comprehensive now than theoretically the most comprehensive words themselves. Every individual is identified with the slang their verbal communication is sporadically ‘tainted’ with.

Week 1:

YAAR

‘Yaar’ is a word that is no where near exhausted. Our conversation might get exhausted of every possible subject but there will still be a ‘yaar’ escaping our mouth. Yaar lets go get ourselves something to eat yaar! Yaar I am not sure what to do about this or that yaar. Yaar could you not begin and end your sentence with a yaar, yaar. Yaar all I can hear is the continuous repetition of yaar, yaar. So please enough with the yaar already, YAAR! Unconsciously mostly we let yaar creep in our tête-à-tête so frequently that the yaar ends up taking a major load of the tone of the chat. There is the whining ‘yaaaaaaar’ there is the more heavily induced ‘Yawr’ there is the yaar that depicts exasperation. The ‘yaar’ is enough to help anyone read through the attitude and pitch of what the speaker is feeling.

There are times when monosyllables are more than enough to explain and to understand. I remember many such afternoons when I would crash down on benches in my college after a class or test and ‘Yaar.’ is all I had to say and that was enough for my friends to figure out what had just happened with me. Then lazy summer afternoons when my friend and I would be steeped down with the heat yaar was the whole chunk of ensuing conversation. Early mornings when getting out of bed was a nightmare and my alarm clock would persistently ring my mother gets greeted with yaar more often than a cheery morning.

Teachers and parents discourage slang as it is but yaar was one that was taken offence to like any curse word. Literally meaning a lover ‘Yaar’ was never looked upon as ‘respectable’ and was frowned upon. However I notice that reprimand has dwindled with time either they have accepted the term which is unlikely or they have just entirely given up on any possible decent improvement in language. Often it gets so bad that a formal speech or discourse gets plagued with an unconscious rush of ‘yaar’ which indefinitely reflects not too highly on the speaker’s communication skills.

With time this colloquial term has also evolved into something like ‘yaari’ ‘yaaro’, hence whatever mood speaker is in language is adaptable to all. Sometimes such flexibility in language especially when it is so recurring in daily chit chat can be rather annoying. But the truth is it is a word that you easily catch if someone around you is using it. Also even before you know it you might hate to hear it but your dialogue is not entirely clean of it.

Could you please try not marking your talk with so much of ‘yaar’, please yaar!

New York, NY, April 29, 2010 — It wasn’t long ago that Major League Baseball went to India to scout for talent. Well, they must have been impressed because the Philadelphia Phillies are bringing one of the world’s hottest neoDesi acts to their field. On Monday, May 3rd Raghav will headline Citizen Bank Park’s Asian-Pacific Celebration.

Raghav will take the field to perform his worldwide hit “Angel Eyes” as well as his new single, ‘So Much’ which will be released to radio and press on Monday.

The release of ‘So Much’ marks a totally new sound from Raghav, whose debut album, Storyteller, is iconic for the neoDesi audience. The track has been produced by Labrinth, who recently produced Tinie Tempah’s worldwide hit ‘Pass Out’. Fans can look forward to a massive summer banger and a fresh electro-pop vibe from Raghav.

As a die-hard sports fan himself, Raghav says, “It is really exciting to see how sports and music are coming together to celebrate culture. I am proud to represent our people at the Asian-Pacific Celebration and am honored that the committee thought of me to perform.”

This is the seventh year for Citizen Bank Park’s Asian-Pacific Celebration. The event, which is always sold out, is spear headed by Mayank Amin and Bollywood Dreams Entertainment.  Amin says that this year is the most exciting because of Raghav’s participation in the celebration.

In addition to Raghav’s performance, the event will include performances by AATMA Performing Arts and Philly’s very own Broadstreet Baadshaz dance troupes, live music by Akshar Dholis, and baseball themed henna tattoos. Fans will also have the opportunity to learn basic Bollywood dance at the stadium.

In the past, Raghav has played to sold-out crowds at prestigious venues in America, LA, Kenya, Pakistan, India, Australia, Indonesia, Africa and the Middle East. He has sold 1.3 million copies of Storyteller worldwide making it the sixth largest international selling album in India. Raghav has had four top ten records in The UK.

Pakistani model / actress Mehreen Raheel, and singer Amanat Ali, added some glamour to the proceedings at the Red Bull Air Race in Abu Dhabi on the 26th and 27th of March 2010. It is for the first time that Pakistani celebrities were invited to this massive global motorsports event. Media, celebrities, and pilots from the around the world, as well as people from across the UAE, were present at the open-to-all show. The extreme heatwave did not deter the pilots from flying, or the crowd from turning up.

To add further spice to the event, Mehreen was strapped into a small aeroplane with Media Pilot Sergio Pla who took her on a rollercoaster ride through the blue skies, taking off from the Race Airport at Port Zayed, and landing in the same spot following a 15 minute performance, featuring hair-raising air stunts.

“It was breathtaking, exhilarating and fantastic – all three things at the same time!” exclaimed the petite actress once her feet were firmly back on the ground. Amanat, also present at the Media Flight, was exhilarated just by having witnessed the entire spectacle.

THE RACE

The event itself was an intense competition between leading pilots of the world. In the end was a hard-fought victory in scorching heat by defending champion Paul Bonhomme of Britain. He finished just ahead of compatriot Nigel Lamb (2nd) and Hungary’s Peter Besenyei (3rd) in an action-packed battle over the greenish-blue waters of the Arabian Gulf.

With temperatures rising above 40 degrees and the strong desert winds suddenly shifting direction just hours before the race, the 2010 season opener turned into one of the most spectacular races in the six-year history of the Red Bull Air Race World Championship.

“It’s fascinating what we’ve seen today”, said Bonhomme on the day of the race. “The wind changed direction and it sorts everyone out. The temperature was also a factor. To keep your concentration up in these conditions is quite a task. I don’t think it’s a coincidence (that only veterans were on the podium). Experience helps on days like today. You have to keep an eye on what happens and play the tactics just right.”

The next stop of the 8-race season takes place in Perth, Western Australia on April 17/18.

March 15, 2010 - A new era of Bhangra is stampeding towards us. Leading the herd is none other than the multi-talented, multi-lingual and unapologetic Prince of Bhangra, Des-C. Tastemakers have hailed him as the ‘Future of Bhangra’ for the rich vocals, superb lyrics and sick beats that he has brought to his debut album, First Flight, and to massive Bhangra and Hindi tracks forMentor Kolektiv, Rishi Rich D-Boy, Sef and Bollywood. Des-C’s innate musical skills, personal struggle to climb to the top, and drive to see change in the music industry sets him apart as a force to be reckoned with.

Aren’t all musicians rolling in dough? Although glossy videos make it seem like all artists have it made and live glamorous lives, Des-C has definitely worked hard to be known as a formidable force in the music business, and believes that struggle helps create music.

“I believe a true singer has to experience some hardship in their lives. I see a lot of artists these days just getting deals without having put any hard work in the first place. It seriously makes me feel upset. I used to be pizza delivery driver for Dominos and I’m not ashamed about it. I delivered a pizza to an Asian family and an old guy opened the door. As I was leaving, his daughter recognized me and I was very shocked. People generally think that artists are rich enough to not hold down normal ‘9-5′ jobs. They seriously don’t know about the struggles that certain artists go through. This is the reality of the Asian music industry.”

Instead of just busting out recycled beats, computerized vocals as well as cliché lyrics that are sure to be a ‘club hit’, he uses his music as a soap box to break stereotypes of what makes banging South Asian music. The typical drunken song may be standard for many artists, but Des-C is vehemently against the negative correlation between Punjabi culture and alcohol.

“Traditional Punjabi music culture goes hand in hand with alcoholism. Taboos do not surround the music and I want to eradicate this. I am not fond of singing about getting drunk in every track. It’s just not original and it’s just not me.”

So what is Des-C? Quality, creativity and innovation – and ‘First Flight’ is jam packed of it all! With co-production from heavy hitters Jags Klimax, Tigerstyle, D-Boy and Alan Sampson the album proves that it is a new day for Desi music. Des-C made a name for himself early on in his career sending Mentor Kolektive’s ‘Pasand’ and Rishi Rich’s single ‘Majajane’ to instant hit status. In 2007, he co-wrote the massive track, ‘Move Your Body’ from the Bollywood film Johnny Gaddar. The song features Hard Kaur and was produced by musical powerhouse Shankar Ehsaan, Loy.

Des-C’s record ‘Jiska Husna’ is a definite killer classic for the ages. A mixture of Hindi and Punjabi lyrics, the single is produced by music maker du jour D-Boy and written by Des-c. It takes a fresh look at Bhangra through a modern romantic narrative.

Please Download ‘Jiska Husna’ and enjoy the sound of Bhangra 2010.

In’s CEO, Fariha Rashed, was recently interviewed by popular online social magazine called PARTYLICIOUS.
To read go here:  < Link >

The House of Kamiar Rokni to arrive at Paris Fashion Week this March!

Following the success of the House of Kamiar Rokni’s prêt a porter and haute couture collections entitled ‘East, West, North, South’ at the PFDC Sunsilk Fashion Week, the design house has been invited to showcase 15 contemporary pieces in a group show at the coveted Paris Fashion Week between March 05 – 10 2010. Kamiar Rokni will be sharing the ramp with Ja.Su.Ma, Lot 78, Mauvette Philips ,Nonoo Lyons ,Payal Jain ,By Walid ,Mechante of London,SOA ,Susan Snell and Susannah Hunter.

Continue

COVETED AWARDS AND NOMINATIONS

Move over Midas, there’s a new king in town and he’s about to bag all the gold. This week, musical golden boy, Imran Khan was nominated for four UK AMAs and accepted an extremely prestigious award from Anokhi Magazine.

Khan is nominated for Best Album for Unforgettable, Best Desi Act, Best Male Act and Best Video for ‘Amplifier’. The UK Asian Music Awards are the British Asian equivalent of the Brits or the Grammys. Fans determine the winners by voting for their favorite at www.theukama.com. This year the event will take place on March 11th.

How does he feel to have so many nominations? Khan says, “The nominations for the UK AMA’s are great. I have worked tirelessly to deliver a hot album and bring forward a brand new urban desi sound for my generation of desi music listeners. Let’s hope my fans feel the same and vote for me.”

Continue

‘Showcases the Latest F/W 09 Lines by Satya Paul & Deepika Gehani’

PHOTOGRAPHY: SOHAIL ANJUM

November 22, 2009, London: India’s first fashion conglomerate brings to London its finest designers – Satya Paul and Deepika Gehani, to showcase their Fall Winter 09 collections at the delightful Mint Leaf Restaurant & Bar, Haymarket.

Mint Leaf Restaurant & Bar is well located in the heart of Theatreland and Trafalgar Square. A popular destination that promotes all forms of art, it has hosted the 21st Anniversary of the ‘Phantom of the Opera’ and most recently the film premier party of Disney movie ‘Christmas Carol’.

Established in 2001, Genesis Colors (P) Ltd. is one of India’s premier fashion houses and the holding company for fashion brands – Satya Paul, Deepika Gehani, Bwitch, and the multi designer luxury boutique – Samsaara. Genesis also markets and distributes in India European luxury labels Canali, Bottegga Veneta, Jimmy Choo, Just Cavali, Paul Smith and Kenzo. Speaking on the occasion Managing Director, GCPL Sanjay Kapoor says “It is a pleasure to be back in London. Our association with London and Mint Leaf goes back a long way. Bringing two of our top designers to London once again is our endeavour to establish the high standards of Genesis Colors to the international market.” Continue