[Lahore, 23 July 2012]: The Pakistan Fashion Design Council [PFDC] announce the dates for the second season of PFDC L’Oréal Paris Bridal Week 2012, scheduled to take place in Lahore from 03rd to 06th October 2012 in collaboration with L’Oréal Paris, the world’s leading beauty brand. This announcement follows the critical success of the debut PFDC L’Oréal Paris Bridal Week held in December 2011 which showcased sixteen fashion and jewellery designers styled by over 4 Make-up artists over a period of 4 days highlighting bridal fashion wear, Make-up and jewellery trends for this year.
Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, Make-up, accessories and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC L’Oréal Paris Bridal Week 2012 endeavors to define and present both contemporary and traditional Pakistani bridal fashion, jewellery and Make-up trends, fusing to create the ‘Look’ for the bridal season 2012 – 2013.
Showcasing bridal trends for 2013 will be leading names and brands from within the fashion and jewellery industry. PFDC L’Oréal Paris Bridal Week 2012 will also be featuring individual Make-up artists each day, who will be presenting their interpretation of bridal Make-up trends on their respective days.
PFDC will be announcing participating fashion designers, jewellers and Make-up artists for PFDC L’Oréal Paris Bridal Week 2012, in September.